HOW GOOGLE REVIEWS HELP YOUR BUSINESS?

We don’t book an appointment nor we pick a service without checking Google reviews for that business. No matter what, choosing a highly reviewed business gives people the hope & satisfaction they expect from the actual service beforehand.

Building customer trust by serving as a social signal is the top plus of having a decent Google review status for a business. Although Google Reviews has grown to influence your local SEO, which affects your visibility on Google Maps and the local market.

Let’s see how you can increase visibility for your business via Google Reviews.

ALL REVIEWS ARE NOT SUPER HELPFUL

You Having a good amount of reviews is undeniably great & good for building a name. Although there are specifics about a review that will boost the benefits even higher and eventually increase visibility.

Some of those POSITIVE specifics are :

Reviews with photos
Reviews mentioning particular service
Name of staff/employee
Experience they had

These points may primarily look casual and random but they serve the SEO Structure of your business in a way that ease the efforts that are being put into other marketing tricks.

REVIEWS & LOCAL SEO

The main components of local search engine optimization include optimizing the business’s website and Google Business Profile using location specific keywords and sub-topics.

Google organizes local ranking points into three categories : relevance, distance and prominence. Review Data falls into PROMINENCE and it just means how popular a business is.

Google trains its Quality Raters to deliver the most relevant results to a search. So, it is necessary to remodel every content including Google Reviews in a way that it falls under Google’s look for the best. Because, Reviews create the illusion of visible proof of human experience with a business.

REVIEWS & TARGET AUDIENCE

Your brand image itself can be destroyed with a bunch of NEGATIVE Google Reviews, because people look up to other people for getting early-on knowledge about something to come to a conclusion. Various studies have proved this point & here are some takeaway data to keep in mind :

Only 3% of customers will trust your business, if the ratings drop down to 3 stars.
60% of customers take other customers’ words into consideration rather than what the business itself says about them.
Over 25% increase in Click-Through-Rate is observed when a business moves from 3 stars to a 5 star average ratings

STRATEGIES TO LEVERAGE REVIEWS IN SEO

Apart from having the benefit of a decent review profile in Google, here are some strategies that can increase visibility for your business in SEO Rankings :

Embed branch level reviews from Google via My Business API, to increase conversions
Embed First-party reviews & testimonials when adding a service/product on your website to increase trust.
Create Brand-FAQs based on most reviewed specifics to attract visitors
Promote with Review/Testimonial content to introduce the business as an authentic brand.
Follow Google’s Review guidelines to increase clarity for your content before Google.
Use reviews in Offline marketing such as company deliverables, vehicles, packaging etc.

REMINDER…

Once the customers find your ratings to be good and come across your location landing page, that area also should have optimized well and you can do that by simply activating Location Page SEO best practices with an expert SEO team.

Call Evolux Solutions for the best SEO services in Kochi.

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